Unlocking TikTok’s Potential: Cygnus Education’s Success Story

Discover how Cygnus Education leveraged TikTok to revolutionize student acquisition. Look into our full-funnel campaign, driving tangible results in enrollment. Explore the success metrics and learn how TikTok's unique engagement propelled our efforts. Join us in shaping the future of education together!
April 08, 2024 // BY Alex vW
Unlocking TikTok’s Potential: Cygnus Education’s Success Story

In the changing world of digital marketing, adaptation is key. At Cygnus Education, we understand the importance of staying ahead of the curve, especially when it comes to engaging with prospective students. That’s why, in our latest endeavor, we dove headfirst into TikTok, not just to create awareness but to drive tangible results in student enrollment.

The Objective:

Our previous forays into TikTok were centered around raising awareness. This time, we set our sights higher, aiming for a full-funnel campaign that seamlessly integrated awareness with lead generation. Our ultimate goal? To drive new student enrollments through the roof.

Understanding the nuances of TikTok’s user engagement, we crafted a campaign that felt native to the platform, ensuring a seamless experience for users as they scrolled through their feeds.

The Results:

The success of any campaign lies in its creativity. We conducted extensive research into TikTok’s current trends and user behavior. Armed with this knowledge, we crafted content that not only grabbed attention but also resonated with our target audience.

And the results? They speak volumes:

  • 48% Decreased Cost Per Start: Compared to other social platforms, TikTok proved to be 48% more cost-effective in driving student enrollments. This reduction in cost highlights the platform’s effectiveness in reaching the right audience at the right time.
  • 488 New Students: Our TikTok campaign didn’t just attract attention; it drove action. With 488 new students enrolled, it’s clear that TikTok has the potential to connect with high-intent prospective students and guide them through the enrollment process seamlessly.
  • 62% Greater Lead to Start Ratio: TikTok outperformed other platforms with a 62% higher lead to start ratio, demonstrating its ability to not only generate leads but also convert them into enrolled students.


Our campaign through TikTok proved to be a game-changer for student acquisition. The success of our campaign prompted us to double down on our efforts, making Cygnus Education TikTok’s largest spender in the Higher Education vertical.

But our success wasn’t just about numbers; it was about human connection. By leveraging TikTok’s Creator Marketplace, we collaborated with creators who understood our niche, crafting content that resonated with TikTok’s diverse audience.

About Cygnus:

At Cygnus Education, we’re not just educators; we’re innovators. Our journey with TikTok has not only transformed our student acquisition efforts, but also validated the platform’s potential as a dynamic marketing channel for higher education institutions.

As we continue to push boundaries and explore new avenues, one thing remains clear: TikTok isn’t just a platform; it’s a catalyst for change. And at Cygnus Education, we’re proud to lead the charge.

For more information about our innovative approaches to education and marketing, visit CygnusEducation.com/Our-Solutions/ or reach out to us at info@cygnuseducation.com.

Let’s shape the future of education together.

Cygnus Education