VEGA: The Marketing Intelligence System Built for Higher Ed
Smarter Insights. Smarter Enrollments.
Navigating the complex landscape of media platforms, campaign management, and third-party marketing vendors can be overwhelming. With VEGA, our exclusive Performance Marketing System, success is clear and quantifiable. Designed to revolutionize your marketing strategy, VEGA integrates data across all your initiatives, automates processes based on performance metrics, and provides real-time intelligence for immediate campaign optimization.
VEGA empowers your marketing team with a streamlined dashboard that offers a unified view of campaign performance across all traffic sources — by channel, program, and even down to the creative level. This enhanced visibility allows for swift adjustments, ensuring each campaign performs at its best. Moreover, our system continuously feeds quality metrics back to your team, enabling constant refinement and optimization of your campaigns.
Quality control is no longer a guessing game. VEGA delivers actionable quality metrics right to your dashboard, enabling your team to refine audiences, placements, and creatives continuously for optimal results. By simplifying the management process and ensuring efficient resource allocation, VEGA allows your marketing team to focus on driving strategic growth and student engagement. Experience how VEGA maintains high data accuracy, tracks performance metrics in real-time, and uncovers new opportunities to boost your enrollment strategies.
CAMPAIGN MANAGEMENT MADE EASIER
Performance Table
Have a comprehensive view of your entire enrollment funnel, costs, and quality enrollment results. Save and share reports with colleagues in order to share insights and optimize campaigns.
CAMPAIGN MANAGEMENT MADE EASIER
Pacing
Keep an eye on your campaign pacing, set alerts for minimum and maximum campaign performance, and compare the trajectory of your accepted leads to your campaign targets.
CAMPAIGN MANAGEMENT MADE EASIER
Allocations
Easily manage your campaigns or third-party vendors in an organized Allocations Management table that allows you to set pacing thresholds, make adjustments for your marketing budget, and set your daily and monthly caps.
CAMPAIGN MANAGEMENT MADE EASIER
Invoice
Take control of your invoicing process by streamlining your vendor invoice requests. Clearly view status and campaign invoice history, all in one location.
CAMPAIGN MANAGEMENT MADE EASIER
Login
Login through secure, Single Sign-On options to easily manage your work accounts in conjunction with your VEGA account.
Real-time Intelligence and Vendor Management
VEGA equips your media managers with real-time intelligence and advanced vendor management tools, enhancing their ability to swiftly analyze performance, adjust campaign caps, streamline invoicing, and tailor alerts for key performance indicators that drive your institution’s success. This streamlined approach leads to better resource allocation, enabling your team to focus on more strategic and impactful activities.
Strategic Alliance with Verisk
The strategic alliance between VEGA and Verisk offers a significant enhancement for higher education institutions looking to harness comprehensive data for enrollment strategies. While VEGA alone provides sophisticated marketing intelligence, combining it with Verisk’s robust consumer insights offers an optional, powerful bundle that delivers an even more comprehensive analytics solution. This collaboration is designed to simplify data management and amplify campaign effectiveness. Clients can choose the standalone VEGA system or opt for the enhanced bundle with Verisk, tailoring the solution to meet their specific needs and demands in student recruitment.
Enabling Media Strategists
VEGA empowers your media strategists with dynamic data visualization tools, transforming complex data into actionable insights. This enables your team to make precise decisions and fine-tune campaigns for maximum effectiveness across diverse parameters. Real-time fulfillment details and updates keep you in the loop, while down-funnel performance reports provide essential metrics such as cost, conversion, and persistence through the steps of your enrollment funnel.
Take Full Control of Your Campaigns
Take command of your campaigns with VEGA. Set crucial controls like volume and budget caps, adjust pacing in real-time, and uncover deep audience insights. Utilize our advanced lead scoring to focus on high-potential prospects and significantly boost your conversion rates. The built-in landing page builder and conversion rate optimizer streamline your campaign experience, ensuring seamless user journeys and increased application rates.
SOC 2 Certification
VEGA proudly announces its recent SOC 2 certification, a testament to our commitment to the highest standards of security, privacy, and compliance. This certification reflects our dedication to maintaining a secure and robust operational environment, safeguarding your data, and ensuring that every aspect of our service meets stringent industry guidelines. Trust VEGA to provide not only advanced marketing solutions but also a secure platform where your data is protected and your operations are future-proof.
White Glove Integration and Future-Proofing
Experience effortless integration with VEGA’s white-glove service. Our team ensures a seamless onboarding process, making VEGA a natural extension of your existing technology stack, optimized for sophisticated campaign management and continuous analytical insights.