The Cygnus Mission and Vision


At Cygnus Education, our mission is to provide ROI-driven marketing and enrollment management solutions designed to help our partner institutions achieve their enrollment goals.

Our vision is to become an end-to-end student recruitment solutions provider, while continuing to help our partner institutions achieve their enrollment goals.

We strive to achieve our mission and vision by offering ROI-driven, transparent marketing, and enrollment management solutions.

Our values, guiding principles

We Foster Leadership

We Are Passionate

We Are Dedicated

We Are Committed

  • Leadership

    We Foster Leadership

    • By accepting responsibility and holding ourselves accountable for those commitments we make
    • By treating others with respect, dignity, empathy and compassion
    • By striving to make a difference by positively impacting people and organizations
  • Passionate

    We Are Passionate

    • About helping individuals improve their lives through education
    • About communicating boldly, meaning what we say and saying what we mean
    • About making a positive impact each and every day
    • About giving back to others, caring about each other
  • Dedicated

    We Are Dedicated

    • To higher education
    • To innovation, providing solutions that meet current and emerging partner needs
    • To being fully vested in our partner’s success
    • To becoming an extension of our partner’s team
    • To building trust by providing transparency
  • Commitment

    We Are Committed

    • To fostering transparency in higher education marketing
    • To taking performance marketing to a higher level
    • To ensuring our partners achieve their enrollment goals
Education Experience At Your Disposal

Marcelo Parravicini

CEO, Principal

A marketing thought leader in higher education, Marcelo has helped numerous institutions expand and promote their education offerings, restructure their enrollment management organizations, and formulate operational strategies that directly impact enrollment growth. Earlier in his career, Marcelo was Chief Marketing Officer at Post University where he was part of an executive management team that engineered innovative marketing and enrollment management strategies that drove brand awareness and grew enrollment from hundreds to almost 15,000 students.

Andrew Milner

EVP Marketing, Principal

An entrepreneurial minded marketing professional, Andrew often focuses on the big picture and emerging trends in the marketing landscape. Using automation and the latest in ad tech, he has been able to scale media campaigns for many of higher education’s largest institutions. Andrew heads up the Cygnus in-house media buying team where his leadership and performance marketing experience helps clients achieve ambitious enrollment growth goals.

Devin Cassels

EVP Operations, Principal

Devin is responsible for identifying and executing strategic growth opportunities through product development and partnership expansion. He also manages company financial planning and performance. Prior to his current role, Devin cofounded a higher-education performance marketing agency and steered its growth from startup to eventual acquisition by Cygnus Education. Devin earned a Bachelor of Science in Mathematical Economics from the University of Richmond and is a Chartered Financial Analyst (CFA) charterholder.

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